Complete Digital Marketing Course

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Digital-Marketing-course

Complete Digital Marketing Course

The world is becoming digital. People consume digital content on a daily basis. Companies are beginning to recognize the importance of getting digital and it is essential that the marketing departments quickly adapt to new circumstances and actively recruit professionals in the field of digital marketing.

digital marketing methods are faster, more practical and versatile than the old traditional ones.

Why Digital Marketing Wins over Traditional Marketing?

  • Reach: With digital marketing campaigns we can reach more audience both traditional vs digitalnational and global
  • Targeting: We can precisely target our audience based on demographics, interests and locations
  • Measurable: All digital marketing results can be measured with accuracy
  • Price: Compared to traditional marketing, Digital marketing is less expensive
  • ROI: We can achieve very good ROI with the help of various digital marketing strategies.

The Complete Digital Marketing Course

A Guide to Digital Marketing, Search Engine Optimization(SEO), Search Engine Marketing(SEM), Social Media Marketing (SMM) & Social Media Optimization(SMO) (like Facebook, twitter, linkedin, Pinterest.) Promotions, Google Adwords, Google Analytics, Affiliate Marketing, Adsense, Youtube, Email Marketing, Content Optimization and More…

“Digital marketing is one of the fastest growing domains in the business today.”

You will learn..

The complete digital marketing course

  • How to create a Website without any Coding
  • How to Find Right Audience & Build Awareness from the scratch.
  • How to Create Content & Ads that Generate Traffic, Leads and Sales to your business.
  • How to analyse Analytics Report & Make Revenue Boosting Decisions.
  • This course ensures for beginners to become complete digital marketers and also makes sure that they are industry ready and well-qualified for their next big career move.
  • This course will prepare the learners for the most sought-after certification exams like Adword Search Advertising, Display Advertising, Video Advertising, Mobile Advertising, Shopping Advertising and Google Analytics.

Who is Eligible for Learn “DIGITAL MARKETING”

digital marketing eligility

  1. Perfect for beginners and experienced professionals who want to make career in digital marketing and e-commerce.
  2. Best for Business Development Executives, Sales Executives, Advertising Executives, Strategists and Business Analysts.
  3. Best for beginners who wants to learn about Digital Marketing, Brand Management & Marketing.
  4. You can start this course with basic computer skills.
  5. Students and college graduates – A research by Fractl and Moz found that marketing skills are high in demand, but hiring, Managers are struggling to find talent. A digital marketing certification will help you: Prepare for digital marketing roles in the industry and become an in-demand professional. Get a foothold into the high-paying careers in the industry.

For That…

You need no marketing experience required – just follow the regular classes to get results!

Enroll your seat now


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Google Voice search

The Next Evolution in SEO is Voice Search

The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.

Adam Audette, senior vice-president of organic search at Merkle

This statement may have been true at one time, but in today’s world, the future of SEO is still coming — and it’s coming fast.

Google, Siri, and Cortana are currently in the midst of permanently altering the way people search online.

As these voice activated personal assistants continue to proliferate digital technology and people’s daily lives, folks are realizing that searching in this manner is faster and easier than typing in queries; especially on mobile devices.

One year ago, Google engineer Behshad Behzadi gave a keynote speech at SMX West indicating that voice search is the fastest growing form of search.

This seems to be a fair assessment considering that just two months later Google CEO Sundar Pichai said  voice search accounted for 20 percent of the queries posed through its mobile app; and this number is steadily growing.

ComScore has predicted that by 2020, 50 percent of all searches will be initiated by voice commands.

MediaPost believes that by that same year, 30 percent of searches will happen without a screen.

A report from Technavio indicates the possibility of voice recognition becoming a $601 million industry by 2019.

What all of this points to is a major transformation in the way people search online. And with a massive alteration in search patterns, SEO is sure to be altered forever.

So how exactly will SEO change? Let’s explore.

The (Potential) Death of Short Tail Keywords

There has been some debate as of late about if Google is actively trying to kill keyword research through its algorithm updates.

The prominence of voice search might just deal the death knell to short-tailed keywords.

As conversational queries are typically longer than typed questions, short-tail keywords are beginning to lose their potency.

This means that brands must begin to optimize their sites for long-tailed conversational keywords by incorporating these phrases into content and on-site materials.

While short tailed keywords are not likely to die off completely, they surely will be playing a much smaller role in the voice-activated Web.

Mobile Search Rules the Roost

Mobile has already toppled desktop when it comes to searches. A recent report from Hitwise claims that mobile searches in the U.S. have reached a staggering 58 percent of search query volume.

This information, coupled with the sizable increase of Smartphone adoption or upgrades year-over-year, means that millions upon millions are purchasing devices preloaded with these types of virtual assistants. In fact, one VoiceLabs report shows that in 2017 “. . . 25 million devices will be shipped, bringing the total number of voice-first devices to 33 million in circulation.” 

Back in 2014, Google released a blog detailing that 55 percent of teens and 41 percent of adults use voice search multiple times per day. Since then, the number has skyrocketed in correlation with the number of voice-driven devices.

What all of this means, in conjunction with Google’s mobile-first index, is that small screen devices are where the future of search lies.

Marketers should be prioritizing this format above all others.

Love for Locals

Considering that mobile voice searches are three times more likely to relate to local solutions than text-based queries, brick-and-mortar business owners have massive opportunities ahead of them.

In order for local shops to capitalize on the evolution of search, they must optimize keyword strategies to top the mobile SERPs and be found by customers.

Local businesses can begin to see a mobile rankings boost by including any notable landmarks in their copy, incorporating neighborhood descriptions in natural language, and including intent based keywords.

These types of indicators will help drive mobile searchers to find local businesses with greater ease.

Plus, this information ties in to the next major shift to the SEO landscape:

Content Intent

Intent is likely the most significant change to come to SEO via the voice search movement because natural language communicates an individual’s intentions much more clearly.

People who search on desktop versus those who search on mobile are often asking two entirely different things. For instance, a person who types their query into an engine from a desktop computer is likely in some sort of research phase. Those who are speaking their question into a mobile device, however, are far more likely to be searching for an instant answer or a local solution to the quandary.

For now, businesses still need to cater to both crowds, while placing higher importance on mobile for action-oriented queries.

Ultimately, this will have a significant impact on ad bids and content production.

The key to achieving higher rankings for mobile voice commands is to establish which questions and phrases are of highest value to your organization. Afterwards, begin optimizing for those keywords.

It is also recommended to include filler words in the questions you seek to answer; words like “to,” “the,” “me,” “for,” and other commonly used words when asking questions.

These need to be as conversational as possible considering this is how mobile voice users will present their questions.

Voice search is not going away anytime soon. The longer this technology exists, the more prominent it will become in society and the more impactful it will be on the SERPs.

As more and more personal assistants like Google Home and Amazon’s Alexa are introduced into the consumer marketplace, the more controlling long-tailed, conversational queries will become.

Don’t wait until the movement has already taken effect. Begin implementing these changes to your keyword strategy, on-site copy, blogs, ads, and other digital creatives immediately because the change is already underway.

What changes have you made to begin preparing your business for the voice activated future of search?



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seo-quality-relevance

Guide to Mastering SEO in 2017

SEO is one of the essential components of digital marketing. If you are just getting started with learning digital marketing, SEO might look like a very complicated concept. But in reality, SEO is very simple. There is a lot to learn in SEO, but let’s first understand the fundamentals of SEO.

Think about why you use the search engines for in the first place. You enter “keywords” in a search engine looking for something. It could be for information (news & education), entertainment (movies & music) or transaction (buying products or services).

In all the above cases, you are searching for something that you know that it exists. Search engines are just an evolved form of yellow pages. You look for products and services that you already know about. That’s why the traffic from search engines are always of higher quality.

People are searching for something and already know what they want. If they land on a site to find what they were looking for, they are highly likely to convert.

What does a Search Engine or Google Want?

You want free traffic from Google. You want your articles to be ranked high in the search engines. That’s what you want. But Google is not in the business of sending free traffic to your websites. They are in the business of running a search engine and making revenue from the ads!

The only way to get good search rankings for your web pages is to think about what Google wants and give it to them. If you help other people get what they want, there is a high chance that you will get what you want.

A search engine like Google wants internet users to use their search engine frequently. And they can achieve that only be delivering quality and relevant results. (Who uses Yahoo or Bing anymore? We don’t use it because Google gives us better results).

So that’s what Google wants. But Google needs your help in delivering high-quality results. Because Google doesn’t create all the content in the world by themselves. They need your help in creating content. You are the content producer. If you create good quality content, then Google can help you market it. It would be a win-win.

Ideally, Google would want to review each and every page on the internet manually and rank them on the search engine result pages, for every keyword, based on the quality and relevancy. But the internet is too large, and there are hundreds of millions of pages.

So they have built an algorithm that automates this process. The algorithm checks each page for quality and relevancy and then ranks it accordingly. The algorithm is the core of the search engine. It mimics human intelligence, and that’s their greatest asset.

For Google’s algorithm to decide which pages are useful and which pages are not, they need signals. What signals? Quality and Relevancy signals! Who sends those signals? Your website users and you, the website owner (webmaster).

Two Important SEO Factors: Quality and Relevancy

When you think about search engine results, there are two important factors involved in it. One is quality, and the other is relevancy.

Quality: If you are searching for “top 10 laptops” and if there are 50 websites who have written articles about top laptops in the market, you would want the highest quality result to appear on the top. You might not want to read lower quality articles.

Relevancy: If you are searching for “top 10 laptops” and if the search engine shows results for “top 10 mobile phones”, the result will not be useful for you even if the page about the top 10 mobile phones is of superb quality. It is not relevant to you and hence not useful to you.

So the results have to be both of high quality and high relevancy. Otherwise, it will not be useful to the internet users. Quality signals are sent mostly by the web users based on their behavior, and we call it off-page SEO. Relevancy signals are mostly sent to Google by Webmasters, and we call it on-page SEO.

User Signals (Off-Page SEO)

Search engines track user behavior on a site to try to find out the quality and the relevance of the website and the pages inside it. There are many user signals recorded by the search engines, but the major ones are obvious.

Primary User Signals:

  • If a user finds an article useful and relevant, he will share it on social media. (Social Signals)
  • He may link to the article from his blog or a discussion forum. (Backlinks)
  • He will spend a lot of time on the page reading the article. (Time spent on site)
  • He will not hit the back button on the browser after clicking on your link in the search engine results. (Low bounce rate)

Off-page optimization is done by your users by communicating these signals to Google. These signals are predominantly signals of quality but have relevancy signals too. User signals are not under your control.

Webmaster Signals (On-Page SEO)

Google also wants signals from webmasters (website owners) about the type of content that is available on our websites. These signals are predominantly relevancy signals than quality signals. Because every webmaster would claim that their content is of the best quality!

Webmaster Signals:

  • Title of the page and website as a whole
  • Meta description of the pages
  • Images and image alt tags on the pages

SEO Factors that Webmasters can Control

Apart from sending relevancy signals, there are other things that webmasters can do to improve their website’s search friendliness. Here are some of the major ones.

  • Give a good user experience (make it mobile friendly, easy to read)
  • Have a good hosting and high page load speed
  • Help users navigate through the site in the best way possible

Once you have got these SEO basics right, you can master SEO. Tactics and strategies to achieve the above will keep changing over time.

SEO Fundamentals Do Not Change, Ever

Any new SEO technique that comes up will fit into the above framework. All you need to do is check if it helps your users and the search engines and if it is a yes, you can go ahead with it. That’s the only long term SEO strategy that you can have.

For example, the latest trend in SEO is AMP (accelerated mobile pages), but it is just another factor that helps with good user experience. Internet users would like to get the web pages fast and not wait for it.

Many webmasters try to game the system by bending the rules. For example, webmasters may try to send false user signals of quality and relevancy.

Such practices are termed as ‘black hat’ SEO. They may build backlinks themselves instead of earning links organically. They may boost fake social shares.

With such practices, some webmasters may get results in the short-term, but in the end, if you have to win the SEO game forever, you have to make it a win-win-win situation for your users, the search engines and yourself.



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Why should we choose Digital Marketing as a great career path?

As we know, increasingly companies are tweaking their marketing away from traditional methods and towards Digital. Many are hiring Digital Marketers (unless they’re stuck in the 1980’s.) It is proving an amazing career choice for out-going, busy people. Here we look at all the aspects of why it’s such an amazing career; always changing, always busy, always interesting and with great long-term prospects.

Always moving and progressing along with time

Technology is always evolving, whether it’s the latest iPhone, App, Social Media platform or Robot (yes, really!) and with each new technology that comes out, you have to keep up to date! Digital Marketers are often at the cutting edge of these trends, adapting to new strategies frequently as new best practices and technologies make the job a constant revelation.

Your work style will never be the same and can even be completely different from one year to the next, so what you learned at university might not even be applicable in a year or two to come after.

There’s so many different styles of Marketing that you can incorporate into your work schedule:

  • Email Marketing
  • Search engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Inbound Marketing
  • Analytics
  • Copywriting
  • Web design and Development
  • Advertising

All these mean is basically you can never get bored with your job. You can focus on one sector for a while, then move on to develop your skills in another, and soon enough be an expert in many different areas, you can choose what you do!

Smart thinking

Digital marketing is one of those careers that require smarts thinking. The use of Social Media in your job means that you have to be aware of what is going on in the world, and be able to communicate with people. It’s all well knowing exactly how something works, but knowing how to address it and how to interpret the outcome is the most important aspect of the role.

Content is a king

Digital marketing revolves around content, and this makes it one of the most spoken about careers in blogs, with people always updating new strategies to use, new apps that could benefit you and how the career path is changing. With the industry being so published, you’ll never struggle when content curating.

Digital Marketing will never be out-dated

Digital Marketing is a naturally evolving industry. More and more companies are moving their marketing to digital and there are great long term prospects. With technology changing and getting more advanced, this just means that the job role will change with the new technologies that are being released frequently, and it can never go out of date. You’ll have to keep up to survive though.



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How to Build Good Quality Organic-Backlinks?

Category : Blog

As we know keyword phrase or search query is the most important factor in SEO. The second most important factor in SEO is backlink. A Backlink that you earn naturally will help to boost your rank in SERP and such links are known as organic backlink. On the other hand, the link which can earn through link exchange tricks or black hat techniques affect your search ranking badly. Now the question arises, how good to build quality organic backlink.

“Read More”


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Digital Marketing – Why the world is becoming digital?

The world is becoming digital. People consume digital content on a daily basis. Companies are beginning to recognize the importance of getting digital and it is essential that the marketing departments quickly adapt to new circumstances and actively recruit professionals in the field of digital marketing.

“Read More”

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