Digital Marketing Overview
- What is digital marketing?
- Importance & benefits of digital marketing
- What does digital marketing consists of?
- How digital marketing works?
Website Planning and Creation
- Types of Websites
- Uses of Website?
- Planning a website
- Easy to update
- Search Engine Friendly
Search Engine Optimization(SEO)
- What is SEO?
- Introduction to SERP
- What are Search Engines
- How search engines work
- Major functions of a search engine
- What are keywords?
- Different types of keywords
- Google keyword planner tool
- Meta tags creation
- Keywords optimization
- Content optimization & planning
- Understanding Your audience for content planning
- What is the difference between keywords stuffing & keyword placement
- Internal linking
- Using Google webmasters tool & website verification
- Sitemap creation & submission in website & webmasters
- What is Domain authority
- How to increase Domain authority
- What are back links
- Types of back links
- What is link building
- Types of link building
- Do’s and Dont’s of link building
- Link building strategies for your business
Search Engine Marketing (SEM)
- What is online advertising?
- Types of online advertising
- Introduction to Google Adwords
- How to setup account
- Types of Campaigns
- Understand Structure of Campaign
- Creation of effective campaigns
- Keyword Grouping, Broad Match, Exact match, Phrase match, Negative Match
- Writing Compelling ad copies
- Improving quality score
- Tracking Ad Performance
- Optimizing cost per click
- Display advertising
- Video / Youtube Advertising
- Fundamentals of mobile marketing
- Advertising on mobile (Apps & Web)
- Content marketing on mobile
- Mobile Marketing Strategy
- SMS Marketing
- What is Google analytics?
- Why analytics is so important?
- Setting up your website with analytics
- Fundamentals of Google analytics
- Monitoring bounce rate
- Setting up goals and funnels
- Setting filters and segmentation
- Tracking conversions
- Monitoring Website Traffic & Performance
- Monitoring traffic sources
- Monitoring Visitor behavior
Social Media Marketing
- What is social media?
- How social media marketing is different from other forms of Internet marketing?
- Marketing on Social Networking Websites
- Facebook Marketing
- Twitter Marketing
- Linkedin Marketing
- What is email marketing?
- Using Software’s to do email marketing
- Creating your own email list
- Writing a creative email or html template
- What is eCommerce?
- Top eCommerce websites around the world
- Formulating right eCommerce marketing strategy
Lead Generation for Business
- What is lead generation?
- Different ways to generate leads?
- What are landing pages?
- How to create a landing page
- Best practices while creating a landing page?
- A/B testing & why is it important
- How to convert leads into sales
- What is a lead funnel?
- What is affiliate marketing?
- How people make millions of dollars in affiliate marketing?
- Changes in Affiliate marketing industry
- Different ways to do affiliate marketing
- How people are making money as an affiliate
- Top affiliate networks in the world
- What is adsense?
- How to get approved for adsense?
- Tips to get adsense approval by Google
How to make money as a Freelancer
How to write a Proposal letter for Online Projects
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