Course Contents

Digital Marketing Overview

• What is digital marketing?
• Importance & benefits of digital marketing
• What does digital marketing consists of?
• How digital marketing works?

Website Planning and Creation

• Types of Websites
• Uses of Website?
• Planning a website
• Easy to update
• Search Engine Friendly

Search Engine Optimization(SEO)

• What is SEO?
• Introduction to SERP
• What are Search Engines
• How search engines work
• Major functions of a search engine
• What are keywords?
• Different types of keywords
• Google keyword planner tool

     On-page optimization

• Meta tags creation
• Keywords optimization
• Content optimization & planning
• Understanding Your audience for content planning
• What is the difference between keywords stuffing & keyword placement
• Internal linking
• Using Google webmasters tool & website verification
• Sitemap creation & submission in website & webmasters

     Off-Page Optimization

• What is Domain authority
• How to increase Domain authority
• What are back links
• Types of back links
• What is link building
• Types of link building
• Do’s and Dont’s of link building
• Link building strategies for your business

Search Engine Marketing (SEM)

• What is online advertising?
• Types of online advertising
• Introduction to Google Adwords
• How to setup account
• Types of Campaigns
• Understand Structure of Campaign
• Creation of effective campaigns
• Keyword Grouping, Broad Match, Exact match, Phrase match, Negative Match
• Writing Compelling ad copies
• Improving quality score
• Tracking Ad Performance
• Optimizing cost per click
• Display advertising
• Video / Youtube Advertising

Mobile Marketing

• Fundamentals of mobile marketing
• Advertising on mobile (Apps & Web)
• Content marketing on mobile
• Mobile Marketing Strategy
• SMS Marketing

Google Analytics

• What is Google analytics?
• Why analytics is so important?
• Setting up your website with analytics
• Fundamentals of Google analytics
• Monitoring bounce rate
• Setting up goals and funnels
• Setting filters and segmentation
• Tracking conversions
• Monitoring Website Traffic & Performance
• Monitoring traffic sources
• Monitoring Visitor behavior

Social Media Marketing

• What is social media?
• How social media marketing is different from other forms of Internet marketing?
• Marketing on Social Networking Websites
• Facebook Marketing
• Twitter Marketing
• Linkedin Marketing

Email Marketing

• What is email marketing?
• Using Software’s to do email marketing
• Creating your own email list
• Writing a creative email or html template

E-commerce Marketing

• What is eCommerce?
• Top eCommerce websites around the world
• Formulating right eCommerce marketing strategy

Lead Generation for Business

• What is lead generation?
• Different ways to generate leads?
• What are landing pages?
• How to create a landing page
• Best practices while creating a landing page?
• A/B testing & why is it important
• How to convert leads into sales
• What is a lead funnel?

Affiliate Marketing

• What is affiliate marketing?
• How people make millions of dollars in affiliate marketing?
• Changes in Affiliate marketing industry
• Different ways to do affiliate marketing
• How people are making money as an affiliate
• Top affiliate networks in the world

Adsense

• What is adsense?
• How to get approved for adsense?
• Tips to get adsense approval by Google

How to make money as a Freelancer

How to write a Proposal letter for Online Projects

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