Course Contents


Digital Marketing Overview

  • What is digital marketing?
  • Importance & benefits of digital marketing
  • What does digital marketing consists of?
  • How digital marketing works?

Website Planning and Creation

  • Types of Websites
  • Uses of Website?
  • Planning a website
  • Easy to update
  • Search Engine Friendly

Search Engine Optimization(SEO)

  • What is SEO?
  • Introduction to SERP
  • What are Search Engines
  • How search engines work
  • Major functions of a search engine
  • What are keywords?
  • Different types of keywords
  • Google keyword planner tool

     On-page optimization

  • Meta tags creation
  • Keywords optimization
  • Content optimization & planning
  • Understanding Your audience for content planning
  • What is the difference between keywords stuffing & keyword placement
  • Internal linking
  • Using Google webmasters tool & website verification
  • Sitemap creation & submission in website & webmasters

     Off-Page Optimization

  • What is Domain authority
  • How to increase Domain authority
  • What are back links
  • Types of back links
  • What is link building
  • Types of link building
  • Do’s and Dont’s of link building
  • Link building strategies for your business

Search Engine Marketing (SEM)

  • What is online advertising?
  • Types of online advertising
  • Introduction to Google Adwords
  • How to setup account
  • Types of Campaigns
  • Understand Structure of Campaign
  • Creation of effective campaigns
  • Keyword Grouping, Broad Match, Exact match, Phrase match, Negative Match
  • Writing Compelling ad copies
  • Improving quality score
  • Tracking Ad Performance
  • Optimizing cost per click
  • Display advertising
  • Video / Youtube Advertising

Mobile Marketing

  • Fundamentals of mobile marketing
  • Advertising on mobile (Apps & Web)
  • Content marketing on mobile
  • Mobile Marketing Strategy
  • SMS Marketing

Google Analytics

  • What is Google analytics?
  • Why analytics is so important?
  • Setting up your website with analytics
  • Fundamentals of Google analytics
  • Monitoring bounce rate
  • Setting up goals and funnels
  • Setting filters and segmentation
  • Tracking conversions
  • Monitoring Website Traffic & Performance
  • Monitoring traffic sources
  • Monitoring Visitor behavior

Social Media Marketing

  • What is social media?
  • How social media marketing is different from other forms of Internet marketing?
  • Marketing on Social Networking Websites
  • Facebook Marketing
  • Twitter Marketing
  • Linkedin Marketing

Email Marketing

  • What is email marketing?
  • Using Software’s to do email marketing
  • Creating your own email list
  • Writing a creative email or html template

E-commerce Marketing

  • What is eCommerce?
  • Top eCommerce websites around the world
  • Formulating right eCommerce marketing strategy

Lead Generation for Business

  • What is lead generation?
  • Different ways to generate leads?
  • What are landing pages?
  • How to create a landing page
  • Best practices while creating a landing page?
  • A/B testing & why is it important
  • How to convert leads into sales
  • What is a lead funnel?

Affiliate Marketing

  • What is affiliate marketing?
  • How people make millions of dollars in affiliate marketing?
  • Changes in Affiliate marketing industry
  • Different ways to do affiliate marketing
  • How people are making money as an affiliate
  • Top affiliate networks in the world


  • What is adsense?
  • How to get approved for adsense?
  • Tips to get adsense approval by Google

How to make money as a Freelancer

How to write a Proposal letter for Online Projects

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