Digital Marketing training

What is digital marketing?

Digital marketing is not just a fashion phenomenon that you can ignore. It is the latest and best way to reach potential customers and attract them to your business. You already know that millions of people use the internet every day for their products and services to look for. Thousands of these people are in your region and are looking for local businesses. Your prospective customers are online and are looking for you. They want it easy for them to find you. That is what online marketing is all about.

Why digital marketing?

One of the reasons why digital marketing is taking over the traditional marketing channels is the ability of internet marketing tools to interact with target audiences in real-time. Commitment in any form is what your customers expect when they interact with your brand or business.

Benefits of digital marketing

Reduced Cost: You can easily plan a successful online marketing strategy in your budget by using digital marketing, which provides a cost-effective technique compared to other expensive advertising channels such as magazine, radio, TV and more.

A well planned and well run digital marketing campaign can reach a large audience at a lower cost than traditional marketing methods.

Easy to measure the result: You can see in real-time what is or is not working for your business online and you can adapt very quickly to improve your results. To measure traffic to your site, you can use Analytics to measure specific goals that you want to achieve for your site or blog. This gives a good insight into how many people open, read, and convert.

Better exposure: Achieve numerous prospects by moving to a digital marketing campaign within a small investment. Find where your target group is looking for you. You will notice long term results with digital marketing.

Saving Time: Digital Marketing provides real-time results in no time. Time is precious for all of us, so why waste a nanosecond. Digital marketing gives you the opportunity to see the number of visitors to your site, what is the conversion rate, what is the peak trading time, how many subscribers have added you in a day and more.

Social Engagement: Digital marketing gives you the opportunity to create campaigns with different media types. These campaigns can be viral on social platforms, passing from one person to another and thus gaining social commitment.

Building Brand Awareness: Brand building is what any business is trying to achieve and digital marketing helps develop your brand by promoting it on multiple platforms, the more viral your brand goes, the more reputation your brand will earn in the eyes of search engines as well as users .

Job prospects in digital marketing

This shift in marketing practice is giving rise to a huge opportunity in digital marketing jobs.

There will be 1.5 lakhs jobs available by 2017 – Mr. V Sivaramakrishnan, Manipal Global Education Services executive president

“Going by estimates, around 25,000 new job opportunities are likely this year itself in digital marketing space.”

However, the availability of talent is less than demand. “Almost every single brand has put in place a digital marketing strategy and are struggling to hire people to execute the same,” – Mr. L Subramanyam, Trivone Digital Services founder & CEO

There is a dearth of skilled and experienced professionals for digital marketing – Mr. Premlesh Machama, CareerBuilder India MD

There has been a huge proliferation of technology that has changed the way companies engage with their clients and employees –  Moorthy Uppaluri, HR firm Randstad India CEO

India is also becoming a potential outsourcing hub for digital marketing services, with many entities taking up projects from clients in the United States, Canada and the United Kingdom. – Mr.Pallav Sinha, MeraJob India CEO.

The requirement for more skilled and efficient digital marketing professionals is rising at an exponential level – Mr. Udit Mittal, Unison International MD 

The digital space offers opportunities to professionals working in marketing departments of corporates as well as fresh graduates – Lighthouse Partners managing partner Rajiv Burman

The growth of digital marketing segment is very promising and would create many job opportunities, “Other areas for digital marketing growth include social marketing, content creation and management, search marketing, email marketing, analytics and video production,” –  Mr.Manish Godha, Advaiya Solutions’s founder and CEO

“As per Randstad India estimates, the starting salary for digital marketing professionals is in the range of Rs 4.5-5.5 lakh.”

Who are eligible to learn digital marketing?

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